A new US Gaming Category Emerges

As more states contemplate legislation to bring legalized sports wagering to their constituencies, varying strategies are forming on how gaming operators can build a qualified player database so they will have an active audience when the doors to the sportsbook open or mobile sports betting goes live. FanDuel and DraftKings are demonstrating the value of […]

As more states contemplate legislation to bring legalized sports wagering to their constituencies, varying strategies are forming on how gaming operators can build a qualified player database so they will have an active audience when the doors to the sportsbook open or mobile sports betting goes live. FanDuel and DraftKings are demonstrating the value of a qualified player database by their market leadership positions in New Jersey Online Sports Betting revenue. Through the first two months of 2019, FanDuel and DraftKings’ combined $23M represent over 80% of the total revenue generated in the state, a testament to their investment in building players through Daily Fantasy Sports (DFS) and now cross-walking them into mobile sports betting. But possibly more concerning to the traditional casino companies is the dramatic 58.7% increase in online casino gaming revenue (table games, slots, etc) reported by DraftKings in New Jersey for February: https://www.onlinepokerreport.com/36114/draftkings-casino-nj-success

DraftKings, and soon FanDuel, are squarely setting their sights on continuing to disrupt the casino industry, by building a mobile-first customer base.

The need for player acquisition has created a new gaming category in which FanBeat is squarely planted. “Free-to-Play” or “FTP” or “F2P” enables sports fans to play games that have a wagering feel without any consideration (aka have to pay an entry or place a bet), but still compete to win prizes or even large cash amounts for quality performance.

It has been widely reported that gaming operators see “In-Play” wagering, bets placed on activities that are happening during a game, as a huge revenue opportunity. Sports leagues and teams agree, and will benefit from not only the additional fan engagement “In-Play” will deliver, but will be able to monetize official data feeds with gaming operators so they can dynamically adjust betting lines during games. With FanBeat’s unique live-action game production platform, fans can enjoy a F2P experience that provides teams, leagues, media companies and gaming operators the fan engagement benefits of “In-Play” wagering, but across a national footprint, not just in those states that offer legalized sports gambling.

Keep watching for more great FanBeat programs as we expand not only our client list, but add new game experiences to the portfolio.

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An Innovative Partnership

At FanBeat we are always striving to listen to our player community and deliver new gaming features that make playing along with your favorite sport or team that much more engaging and enjoyable. Through our partnership with Golf Channel and Callaway Golf, we are very excited to introduce for the first time both video game questions and a […]

At FanBeat we are always striving to listen to our player community and deliver new gaming features that make playing along with your favorite sport or team that much more engaging and enjoyable. Through our partnership with Golf Channel and Callaway Golf, we are very excited to introduce for the first time both video game questions and a 10-minute trivia challenge for the current golf season.

Callaway has tapped media personality Amanda Balionis and tour players like Henrik Stenson and Kevin Kisner to record video predictive-play and trivia questions that are posed to FanBeat players during breaks in the action of live tournaments. Henrik Stenson, for example, asked FanBeat players, “Golf returned to the Summer Olympics for the first time since 1904. What medal did I win during the 2016 Rio Games?”  Points then count down as players hurry to get their answers in. (The answer is “Silver”. Justin Rose won Gold.)

The new 10-minute trivia challenges have offered golf fans a fast-paced, trivia-only game (10 questions in 10 minutes) that provides a challenging test of fans’ knowledge of the sport. Along with the live-action games, Callaway has loaded up the prize board with their latest equipment:  Epic Flash drivers, full sets of Apex Irons, Toulon Garage custom putters, PM Grind 19 Wedges, and more.

The response from the player community to these new features has been fantastic. If you have ideas on how we can continue to improve the experience and make the games more fun to play, we’d always love to hear from you at support@fanbeat.com.

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A Post-PASPA State of the Fan Union

Only six short months ago the United States Supreme Court repealed the Professional and Amateur Sports Protection Act (PASPA) paving the way for states to bring legalized wagering to their constituencies. A tornado of activity has since ensued with Daily Fantasy Sports (DFS) providers DraftKings and FanDuel effectively pivoting to be full-fledged sportsbooks, launching online […]

Only six short months ago the United States Supreme Court repealed the Professional and Amateur Sports Protection Act (PASPA) paving the way for states to bring legalized wagering to their constituencies. A tornado of activity has since ensued with Daily Fantasy Sports (DFS) providers DraftKings and FanDuel effectively pivoting to be full-fledged sportsbooks, launching online and even opening brick and mortar establishments; MGM Resorts becoming the “Official Betting Partner” of the NBA, NHL and MLB; and, as of this posting, seven states in the union joining perennial gambling superpower, Nevada, to offer legalized sports wagering in some shape or form.

 

What does this all mean for the sports fan? For the 84% of us that don’t live in (or plan to visit) one of the eight states, nothing has really changed, aside from every sports content provider now turning on the discussion firehose of percentage odds of outcomes, points spreads, money lines and over/unders. Thanksgiving week, in the much-hyped pay-for-view-then-free-to-view golf battle between Tiger Woods and Phil Mickelson, we as fans, got a glimpse into what live sports event productions could look like in the future. Unfortunately, the bottom of the screen looked more like a CNBC financial ticker than a subtle and intriguing data drop on the continuously updated chances of each player winning the hole.

 

There has been a white-hot spotlight on the potential avalanche of in-game betting during live events. Imagine sitting on the couch in Springsteen’s hometown of Asbury Park, NJ and betting $10 on each pitch Justin Verlander throws in a May start, if LeBron will miss a free throw, or if the Devils will score on the power play. Pundits believe the US sports fan will have a voracious appetite for such things and gaming operators, teams, leagues and media companies are contemplating the investment required to make in-play betting a reality. But here’s the thing, today the stakeholders are in a money grab for the lateral movement of capital from the illegal and offshore markets to the regulated geographies. The only sports fans that will have a punchers chance to make money wagering in a traditional sense are ones that do it aggressively today and leverage algorithms and data sets to give them an edge against the house. So where is the upside for the sports gaming industry?

 

In order for the U.S. sports wagering “handle” (total amount wagered by fans) to swell from the conservatively projected $80B to north of $200B by 2023, a significant spike in new players is required. This means that consumers who are used to Amazon same-day delivery and making scooters start with an app for a dollar, will need a betting experience that is simple, frictionless and highly engaging. FanBeat’s live-action game, that aggregates scores across predictive-play and trivia questions, is just that type of simple and engaging experience that appeals to the casual fan and has the potential to materially impact participation numbers for U.S. sports betting. Stay tuned as FanBeat delivers our own unique flavor of sports gaming to the U.S. market as legalized wagering opens up and begins to gain critical mass.

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Live-Action Gaming Is Coming

The past decade has seen an incredible transformation in what may best be described as entertainment-on-our-own-terms. From smartphones and tablets to time-delayed DVRs to digital music and video services to streaming of live programming, the trend in innovation has been to give consumers almost unlimited entertainment choice on what, when and where. Phrases like unbundled, cord […]

The past decade has seen an incredible transformation in what may best be described as entertainment-on-our-own-terms. From smartphones and tablets to time-delayed DVRs to digital music and video services to streaming of live programming, the trend in innovation has been to give consumers almost unlimited entertainment choice on what, when and where. Phrases like unbundled, cord cutter and over-the-top have entered the media and entertainment vernacular as companies engage in hand-to-hand combat to capture eyeballs and a share of the new consumer wallet.

Sports entertainment has experienced its own unique transformation with the explosion in ancillary content wrapped around the live sporting events.  Social media, fantasy sports, digital-only content properties like Bleacher Report, and specialized programming like NFL Red Zone have all served to draw more overall interest to sports. But this hasn’t always translated to higher consumption of the actual games. Our media partners refer to this effect as the 4-minute fan challenge. They have more viewers for most of their sports programming than ever before; the viewers are just watching less, because stats, highlights and commentary are widely available on their own terms.

Viewed through this lens, the question becomes, “How do you bring the consumer back to the live event, the live game, where we are asking them to consume content on our terms?”. This is an important question for media companies, leagues and teams as the variety and flexibility of entertainment choices only continues to grow.

At FanBeat we believe there’s a clear answer: You make the viewers, the sports fans, part of the game. FanBeat is making it a reality for live sporting events, while innovators like HQ Trivia are making it a reality for other types of live events like their special ‘The Voice’ game back in May.

Across our programs, we’ve demonstrated that fans playing-along on FanBeat watch 80-120% more of the live event because now they have a stake in the action. And with the imminent changes in sports gambling laws, Live-Action Gaming becomes even more interesting and exciting to American adults as free-play-for-prizes yields to pay-to-play-for-cash. FanBeat gives our player our player community a chance to “predict and win”. Here’s a prediction of our own. Live-Action Gaming is on its way to sports venue and living rooms around the country.

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Golf Channel and Callaway Transform the Viewing Experience

We are proud to be working with two innovative partners in Golf Channel (NBC) and Callaway as we take a big first step in transforming the way golf fans enjoy watching live golf action on TV. How many players will break par today? Who will hit it closest to the pin on the long par-three […]

We are proud to be working with two innovative partners in Golf Channel (NBC) and Callaway as we take a big first step in transforming the way golf fans enjoy watching live golf action on TV.

How many players will break par today? Who will hit it closest to the pin on the long par-three 17th? Henrik Stenson with a 20 foot putt for eagle – will he make it? Golf viewers can now play along and get in on the action, competing for more than $60,000 in Callaway equipment prizes. And if any player correctly answers all questions in a single round, he/she wins $1,000,000 (or a share if multiple players ace all the questions).

What’s the value to Golf Channel and NBC? We’ve now proven across more than 300 live sporting events that viewers playing a FanBeat Challenge watch more of the action – significantly more. And that translates directly to ratings and more advertising revenue across the property.

What’s the value to Callaway? Callaway has title sponsor branding on the most innovative play-along experience in sports and controls all the advertising inventory within the game – interstitial images and videos; branded questions; featured prize board products; and actionable promos. Callaway is able to create a unique dialogue with golf fans on the mobile device during the excitement of a tournament, amplifying the investment they are already making in the linear programming and in other digital assets.

We are looking forward to launching future national programs with other media, league and brand partners, but right now we are very excited and focused on making Callaway’s $1 Million FanBeat Challenge a highly engaging experience for golf fans and a valuable activation for our partners, Golf Channel and Callaway.

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Bulls $1 Million FanBeat Challenge!

We at FanBeat are very proud to partner with the Chicago Bulls and AT&T to offer the NBA’s most innovative – and most rewarding – live-action fan competition. Bulls fans all season have been answering a mix of predict-the-action and trivia questions for a chance to win some really cool prizes like game tickets, an […]

We at FanBeat are very proud to partner with the Chicago Bulls and AT&T to offer the NBA’s most innovative – and most rewarding – live-action fan competition.

Bulls fans all season have been answering a mix of predict-the-action and trivia questions for a chance to win some really cool prizes like game tickets, an autographed ball and jersey, and even use of a penthouse suite during a 2018-19 home game.

Then there’s the ultimate prize – $1 million to any Bulls fan who answers all questions correctly during a game. We haven’t had a big winner yet, but “GoBulls” got close during the December 4 Cavaliers game, answering 24 out of 28 questions correctly. And starting with the January 13 Pistons game, we’re making it even easier for a fan to claim the $1 million by limiting the game to 20 questions. Want to try it out? Check out the latest game.

The Bulls – and all our team, league and media partners – enjoy multiple benefits from the FanBeat program:

– Higher fan engagement (FanBeat players on average watch 91+ minutes of Bulls action per game)

– Personalized fan relationships (59% of Bulls FanBeat players register with an email address)

–  Incremental sponsor revenue (FanBeat programs are typically underwritten by sponsors – AT&T in the case of the Bulls)

If you are a team, league or media company interested in these benefits for your business, contact us at sales@fanbeat.com to learn more.

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Sending the final Braves FanBeat question of 2017

  In baseball, when the game’s over, they say, “The Braves have recorded the final out.” Here at FanBeat, we’ve sent the final question for the 2017 season. Earlier this fall, we wrapped up the second season of Braves FanBeat, sponsored by the Georgia Lottery and integrated into the MLB Ballpark app. Fans answered questions […]

 

In baseball, when the game’s over, they say, “The Braves have recorded the final out.”

Here at FanBeat, we’ve sent the final question for the 2017 season.

Earlier this fall, we wrapped up the second season of Braves FanBeat, sponsored by the Georgia Lottery and integrated into the MLB Ballpark app. Fans answered questions in real-time during each half inning of Braves home games to compete for a great line-up of prizes – like autographed balls, scratchers from the Georgia Lottery, live batting practice experiences with Braves players, a trip to spring training in 2018 and even a $5,000 cash prize from Georgia Lottery. (Congrats to this year’s winner Cheryl Warrender, who was the grand prize winner this year and had the check presented to her on the field at SunTrust Park).

Our newest prize was added mid-season with the introduction of the Georgia Lottery $1 Million Challenge. During every game, any user that answered all 28 questions correctly would win $1 million. While there were no winners this season, throughout the year a couple players came within a handful of correct answers of winning $1 million.

For the second straight year, FanBeat helped increase engagement for every Braves fan watching the game. Users love the opportunity to predict in real-time how the action will unfold on the field, while also testing their knowledge of their favorite team against other fans. Users who try the game love it and keep playing all season. The average user answered 60 percent of the total questions asked every night. In fact, for all of 2017, 51 percent of all users played the entire game, answering over 2/3 of the questions.

FanBeat’s value as an engagement tool is reflected not only in the numbers, but in the feedback from users. At the end of the season, Matt Traylor tweeted to FanBeat’s Twitter account, “Thanks for giving us baseball nerds an outlet to compete and make new friends, all while cheering on our favorite team.”

We are already looking forward to Opening Day 2018.

 

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Perfect Prize Launch

We are proud to be partnering with the Atlanta Braves and Georgia Lottery to offer the first ever live-action game “perfect prize”, $1 million in cash to any Braves fan who correctly answers all 28 questions during tonight’s Braves vs. Marlins game. Braves fans can play for free by accessing the FanBeat game from the MLB.com Ballpark […]

We are proud to be partnering with the Atlanta Braves and Georgia Lottery to offer the first ever live-action game “perfect prize”, $1 million in cash to any Braves fan who correctly answers all 28 questions during tonight’s Braves vs. Marlins game. Braves fans can play for free by accessing the FanBeat game from the MLB.com Ballpark app. We will be running this new promotion for the remaining 51 Braves home games this season.

In addition to the million dollar prize, the Braves and Georgia Lottery are continuing to give away other great prizes to top game performers like a VIP spring training trip, $5,000 in cash, autographed team jerseys, and a batting practice experience.

By giving Braves fans a “stake in the action” with predictive questions like “what will Matt Kemp do in his next at bat?”, FanBeat gives Braves fans an added incentive to enjoy more baseball action throughout the season. Georgia Lottery recognizes FanBeat as a unique platform for reaching Braves fans during the excitement of a live game with a variety of content ranging from informational messages about the Lottery’s contribution to education in Georgia to actionable promos highlighting their new Diggi Games.

The FanBeat team is hard at work on launches for other sports beyond Major League Baseball. The perfect prize raises the stakes and excitement level for fans, delivering significant engagement and value to our team, league, media and big-brand sponsors.

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Technology central to Braves’ innovative approach

    FanBeat is revolutionizing the way fans watch sports with real-time mobile gamification that lets fans play along while cheering on their favorite teams. It’s only fitting that we’ve partnered with the Atlanta Braves, named by SportsTechie as the most tech-savvy organization in MLB. Members of the FanBeat team got a tour of SunTrust […]

 

 

FanBeat is revolutionizing the way fans watch sports with real-time mobile gamification that lets fans play along while cheering on their favorite teams. It’s only fitting that we’ve partnered with the Atlanta Braves, named by SportsTechie as the most tech-savvy organization in MLB.

Members of the FanBeat team got a tour of SunTrust Park last Friday. (From left) in the picture above is FanBeat senior game producer Andrew Vogel, Braves coordinator of partnership services Laura Guest, Braves director of digital Greg Mize and FanBeat chief technology officer Mike Richards. In the pictures (from left) below are the BravesVision scoreboard in centerfield, the infield and the Delta out of town scoreboard in left field.

The opening of the new Braves stadium and The Battery Atlanta, the surrounding area around the park, is exciting from both a baseball and technology perspective. When SunTrust Park was built, the Braves’ mission was to offer fans the most technologically-advanced gameday experience not only in MLB, but in all of professional sports.

That starts with connectivity. SunTrust Park boasts 200 gigabits of Comcast Internet bandwidth, which is enough for over 41,000 fans to post a selfie to Instagram simultaneously at first pitch. This high-speed connectivity is delivered through over 250 miles of fiber-optic cable laid throughout SunTrust Park and The Battery Atlanta.

The Braves are also encouraging a “mobile-first” mindset, asking fans to purchase parking passes and access their tickets through the Ballpark app, then use Waze to navigate directly to their parking lot.

Also located within the MLB.com Ballpark app, you’ll find Braves FanBeat. After our 2016 test season at Turner Field, we are looking forward to an even bigger 2017 at SunTrust Park. Fans will love the way the game gives them a chance to play along in real-time with the action on the field and compete to win awesome prizes courtesy of the Braves and the exclusive Braves FanBeat presenting sponsor, Georgia Lottery.

Like the Braves, we’re hoping to make a little history of our own this season.

 

 

 

 

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A Spring Training Trip to Remember

At the end of the 2016 season, diehard Braves fan Mitch Campbell got to witness the final game at Turner Field – a 1-0 win over the Tigers. Campbell then experienced another thrilling win a few weeks later. In early November, Campbell was the winner of one of the Braves FanBeat season-prize drawings, eclipsing the […]


At the end of the 2016 season, diehard Braves fan Mitch Campbell got to witness the final game at Turner Field – a 1-0 win over the Tigers.

Campbell then experienced another thrilling win a few weeks later.

In early November, Campbell was the winner of one of the Braves FanBeat season-prize drawings, eclipsing the 75,000-point threshold and winning a trip to Braves spring training in 2017.

Before we look ahead to 2017, which should be an historic season as the Braves move into SunTrust Park with a squad that could be much-improved on the field, we caught up with Campbell, who traveled down to the Braves’ spring training complex in mid-March with his girlfriend Sway, an equally avid Braves fan.

Here’s a Q & A with Campbell on his trip down to Orlando, as well as some pics that he and Sway snapped while they were down there.

What was the most memorable part of your trip to spring training?

Honestly if I had to pick the most memorable part, it’d have to be the fact that it was the very first spring training experience for both of us. The Braves hold a very special place in our relationship. When Sway and I first started dating, a Braves game in hot Atlanta June was one of our first dates.

Which Braves are you most excited to watch this season and which new Brave are you most excited to see?

Ender Inciarte is my favorite. I just like the way that he is aggressive and smart in the outfield. Sway’s favorite is Nick Markakis.

I’m looking forward to watching Bartolo Colon do his thing on the mound this season. We watched him last year when the Mets were in town and he was a lot of fun to watch.

Any tips or strategies for other Braves FanBeat players playing the game this season? What were your most memorable or favorite questions from 2016?

We really enjoyed all the questions, especially the ones where you have to guess how the Braves will do within the next out or inning. As far as tips and strategies when playing the game, just have fun and play!

We’ve actually met great friends through this game. Last year we were playing along when I hear the guy behind me so enthused about Braves FanBeat also playing along. Come to find out it was Hugh T and we’ve been friends since then.

The Braves FanBeat team is excited for Opening Day and the opportunity to be part of the inaugural season at SunTrust Park. Be sure to play along by downloading the MLB Ballpark app, then clicking the Braves FanBeat icon inside the app. Look for questions in the app between innings this year and you could well win your own trip to spring training in 2018.

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