SUPER-8: SUPER FUN FOR FANBEAT PLAYERS

We were pleased to offer FanBeat Super-8, our first free-to-play, direct-to-consumer game for the 2021 Super Bowl with over $53,000 in cash and prizes available for our FanBeat player community to win. The game was an 8-question, post-and-go game format challenging fans with a unique roster of predictive play questions: This Super Bowl features arguably […]

We were pleased to offer FanBeat Super-8, our first free-to-play, direct-to-consumer game for the 2021 Super Bowl with over $53,000 in cash and prizes available for our FanBeat player community to win. The game was an 8-question, post-and-go game format challenging fans with a unique roster of predictive play questions:

This Super Bowl features arguably the greatest in QB matchup in NFL history with Brady and Mahomes. How many total TD passes will the two superstars combine for?

Six of the last 10 Super Bowls have been decided by a touchdown or less. What will be the final point margin of this game?

Who will be named the MVP of Super Bowl LV? 

While the game on the field did not live up to the hype (congrats to the Buccaneers and MVP Tom Brady!), the Super-8 competition was a close one as players vied for one of the top 25 prize positions on our leaderboard. With our updated numeric scoring system in place, closer answers earned more points creating a true skill-based challenge where the best guesser (Moonraker) out of  thousands of players took the top spot at the end of the night and walked away with a 50-inch 4K TV. 

Top winners for the Super-8 game included:

TCL 50-inch 4K Smart LED TV — Moonraker

Amazon Fire HD 10 Tablet — Robert Szymanowski

Amazon Echo Dot smart speaker (3) — nollm, Hunter9, figment

$2,000 Halftime Share-Your-Picks prize —  Logan774 

Unfortunately, no players correctly answered all 8 questions to win the night’s perfect prize of $50,000, but we expect to have a lot more FanBeat competitions and chances to win in 2021!

 

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New Post-N-Go Game = Quick Fan Fun

We are continuously innovating at FanBeat, listening to both our partners and our player community. Our live-action game is unique in the market as a way to engage sports fans during breaks in the action of a live game, but sometimes fans enjoy a quicker gaming experience – that’s our new Post-N-Go game. With Post-N-Go […]

We are continuously innovating at FanBeat, listening to both our partners and our player community. Our live-action game is unique in the market as a way to engage sports fans during breaks in the action of a live game, but sometimes fans enjoy a quicker gaming experience – that’s our new Post-N-Go game.

With Post-N-Go fans predict the action in a series of 8-12 questions before the game starts. For our predict-the-number questions, fans are rewarded with more points the closer they are to the exact answer. We’ve fine-tuned the game with a number of college partners including VCU and Oregon, and most recently offered the game for the Seattle Seahawks legendary fanbase, affectionately known as The 12. The game was branded Seahawks Football Fortune.

The new game has been popular with the fans and a success for our partners. With our three-game portfolio – Live-Action, Trivia Challenges, Post-N-Go – FanBeat now offers a game for every occasion and objective! Contact us to learn more.

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Spectators in Quarantine

With the coronavirus pandemic it’s an unprecedented time in our country’s history, and certainly in sports history, as leagues and teams try to navigate returning to competition while keeping players, coaches, staff and fans safe. The easiest decision would be to shut it all down and try again in 2021, but sports is a huge part […]

With the coronavirus pandemic it’s an unprecedented time in our country’s history, and certainly in sports history, as leagues and teams try to navigate returning to competition while keeping players, coaches, staff and fans safe. The easiest decision would be to shut it all down and try again in 2021, but sports is a huge part of our country and culture as we attempt to reclaim some normalcy in our lives. And so those of us in the sports business struggle forward to offer some safe entertainment to fans who miss cheering for their favorite teams and players.

At FanBeat we have become very creative during this turbulent time by offering new game types and new business models to support our team, league, media company and big brand partners. Without fans in the stands, FanBeat offers our partners a play-anywhere game and unique ownable assets that allow our partners to engage fans in the living room. Trail Blazers Beat the Buzzer, presented by Toyota, is just one example of a partner delivering a new engaging fan experience while bringing innovation to a valued sponsor.

During this time of no fans in the stands, FanBeat has targeted a direct message to sponsor sales organizations that are normally selling in-venue assets – a FanBeat activation can generate new sponsor revenue or fulfill a make-good with an existing sponsor, all while giving fans a fun new competitive, prize-based game. In this brave new world of sports, we are all challenged to think differently and meet our partners and customers where they are at the moment – all while knowing it could all change overnight!

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FanBeat Powers NBA All-Star Weekend

We are proud to be powering the NBA Pick’Em All-Star Edition, presented by AT&T – 3 live-action FanBeat games across All-Star Weekend covering Rising Stars on Friday night, All-Star Saturday Night, and the 69th NBA All-Star Game on Sunday night. The NBA is offering more than 150 prizes across the games including money can’t buy […]

We are proud to be powering the NBA Pick’Em All-Star Edition, presented by AT&T – 3 live-action FanBeat games across All-Star Weekend covering Rising Stars on Friday night, All-Star Saturday Night, and the 69th NBA All-Star Game on Sunday night.

The NBA is offering more than 150 prizes across the games including money can’t buy experiences like “meet the all-stars”, “skills challenge dry run”, “welcome a draft pick”, and “courtside seats to the 2021 All-Star Game”.

With the NBA’s integration of question and leaderboard content into the broadcasts for the three events, the NBA is fully leveraging the power of the FanBeat platform to drive fan participation and viewership. We are very excited to not only gamify the weekend’s action on the court in real-time but also gamify other engaging fan content like the musical acts and celebrities spotted in the venue.

The NBA and AT&T have also embraced FanBeat’s power as a storytelling platform. Look for 6-second video shorts from AT&T  produced exclusively for this gaming experience and sprinkled throughout the game play.

Hope you’ll check out the NBA Pick’Em All-Star Edition. 12 pre-game questions across the 3 weekend events are already live and available to answer now!

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Making the Leap to Real-time Gaming

As of today, nearly 25% of the states in the union are operational with legalized sports wagering. The flavors run the gamut from “brick and mortar” only; to mobile, but requiring on-site registration and funding; to full mobile functionality with the ability to fund from your fan cave (as long as your fan cave is […]

As of today, nearly 25% of the states in the union are operational with legalized sports wagering. The flavors run the gamut from “brick and mortar” only; to mobile, but requiring on-site registration and funding; to full mobile functionality with the ability to fund from your fan cave (as long as your fan cave is in a state that allow it like New Jersey or Pennsylvania).

A consistent player acquisition strategy for gaming operators is the release of Free-to-Play or “F2P” offerings in partnership with teams, leagues and media companies, enabling sportsbooks to cast a national net since games with no player consideration are legal in all 50 states. Since our discussion of the topic in the spring, some examples include: FoxBet launching its “FoxSports Super6” for the NFL and College Football; NBC Sports Predictor App adding the NFL “Sunday Night 7” to it’s portfolio joining Predictor App contests for PGA TOUR Golf, NASCAR and the Premier League; and Turner Sports/NBA Digital currently providing fans “NBA Pick ‘Em” games in partnership with FanDuel and BETMGM. All of these games have a similar ask of the fan – answer a group of questions prior to the game (or maybe at halftime) and see if your prognosticating skills are better than most for a chance to win cash and prizes.

Sports wagering pundits offer that over 70% of the number of bets placed occur in-game, so it seems the next material impact to fan engagement will be a real-time F2P UX that delivers predictive play questions with context and controls the timing so that players, regardless of whether they are in-venue, on their couch, or streaming the game on the train commute home, can answer questions during breaks in the action. Fans will want to feel they are interacting with the live content and enjoying game play that is additive to their viewing experience.

At FanBeat we believe we have cracked the code on a superior real-time player experience. Be on the lookout for more national programs in 2020 featuring our unparalleled live-action challenges in partnership with the world’s best blue-chip brands, media companies, teams and leagues.

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A new US Gaming Category Emerges

As more states contemplate legislation to bring legalized sports wagering to their constituencies, varying strategies are forming on how gaming operators can build a qualified player database so they will have an active audience when the doors to the sportsbook open or mobile sports betting goes live. FanDuel and DraftKings are demonstrating the value of […]

As more states contemplate legislation to bring legalized sports wagering to their constituencies, varying strategies are forming on how gaming operators can build a qualified player database so they will have an active audience when the doors to the sportsbook open or mobile sports betting goes live. FanDuel and DraftKings are demonstrating the value of a qualified player database by their market leadership positions in New Jersey Online Sports Betting revenue. Through the first two months of 2019, FanDuel and DraftKings’ combined $23M represent over 80% of the total revenue generated in the state, a testament to their investment in building players through Daily Fantasy Sports (DFS) and now cross-walking them into mobile sports betting. But possibly more concerning to the traditional casino companies is the dramatic 58.7% increase in online casino gaming revenue (table games, slots, etc) reported by DraftKings in New Jersey for February: https://www.onlinepokerreport.com/36114/draftkings-casino-nj-success

DraftKings, and soon FanDuel, are squarely setting their sights on continuing to disrupt the casino industry, by building a mobile-first customer base.

The need for player acquisition has created a new gaming category in which FanBeat is squarely planted. “Free-to-Play” or “FTP” or “F2P” enables sports fans to play games that have a wagering feel without any consideration (aka have to pay an entry or place a bet), but still compete to win prizes or even large cash amounts for quality performance.

It has been widely reported that gaming operators see “In-Play” wagering, bets placed on activities that are happening during a game, as a huge revenue opportunity. Sports leagues and teams agree, and will benefit from not only the additional fan engagement “In-Play” will deliver, but will be able to monetize official data feeds with gaming operators so they can dynamically adjust betting lines during games. With FanBeat’s unique live-action game production platform, fans can enjoy a F2P experience that provides teams, leagues, media companies and gaming operators the fan engagement benefits of “In-Play” wagering, but across a national footprint, not just in those states that offer legalized sports gambling.

Keep watching for more great FanBeat programs as we expand not only our client list, but add new game experiences to the portfolio.

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An Innovative Partnership

At FanBeat we are always striving to listen to our player community and deliver new gaming features that make playing along with your favorite sport or team that much more engaging and enjoyable. Through our partnership with Golf Channel and Callaway Golf, we are very excited to introduce for the first time both video game questions and a […]

At FanBeat we are always striving to listen to our player community and deliver new gaming features that make playing along with your favorite sport or team that much more engaging and enjoyable. Through our partnership with Golf Channel and Callaway Golf, we are very excited to introduce for the first time both video game questions and a 10-minute trivia challenge for the current golf season.

Callaway has tapped media personality Amanda Balionis and tour players like Henrik Stenson and Kevin Kisner to record video predictive-play and trivia questions that are posed to FanBeat players during breaks in the action of live tournaments. Henrik Stenson, for example, asked FanBeat players, “Golf returned to the Summer Olympics for the first time since 1904. What medal did I win during the 2016 Rio Games?”  Points then count down as players hurry to get their answers in. (The answer is “Silver”. Justin Rose won Gold.)

The new 10-minute trivia challenges have offered golf fans a fast-paced, trivia-only game (10 questions in 10 minutes) that provides a challenging test of fans’ knowledge of the sport. Along with the live-action games, Callaway has loaded up the prize board with their latest equipment:  Epic Flash drivers, full sets of Apex Irons, Toulon Garage custom putters, PM Grind 19 Wedges, and more.

The response from the player community to these new features has been fantastic. If you have ideas on how we can continue to improve the experience and make the games more fun to play, we’d always love to hear from you at support@fanbeat.com.

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A Post-PASPA State of the Fan Union

Only six short months ago the United States Supreme Court repealed the Professional and Amateur Sports Protection Act (PASPA) paving the way for states to bring legalized wagering to their constituencies. A tornado of activity has since ensued with Daily Fantasy Sports (DFS) providers DraftKings and FanDuel effectively pivoting to be full-fledged sportsbooks, launching online […]

Only six short months ago the United States Supreme Court repealed the Professional and Amateur Sports Protection Act (PASPA) paving the way for states to bring legalized wagering to their constituencies. A tornado of activity has since ensued with Daily Fantasy Sports (DFS) providers DraftKings and FanDuel effectively pivoting to be full-fledged sportsbooks, launching online and even opening brick and mortar establishments; MGM Resorts becoming the “Official Betting Partner” of the NBA, NHL and MLB; and, as of this posting, seven states in the union joining perennial gambling superpower, Nevada, to offer legalized sports wagering in some shape or form.

 

What does this all mean for the sports fan? For the 84% of us that don’t live in (or plan to visit) one of the eight states, nothing has really changed, aside from every sports content provider now turning on the discussion firehose of percentage odds of outcomes, points spreads, money lines and over/unders. Thanksgiving week, in the much-hyped pay-for-view-then-free-to-view golf battle between Tiger Woods and Phil Mickelson, we as fans, got a glimpse into what live sports event productions could look like in the future. Unfortunately, the bottom of the screen looked more like a CNBC financial ticker than a subtle and intriguing data drop on the continuously updated chances of each player winning the hole.

 

There has been a white-hot spotlight on the potential avalanche of in-game betting during live events. Imagine sitting on the couch in Springsteen’s hometown of Asbury Park, NJ and betting $10 on each pitch Justin Verlander throws in a May start, if LeBron will miss a free throw, or if the Devils will score on the power play. Pundits believe the US sports fan will have a voracious appetite for such things and gaming operators, teams, leagues and media companies are contemplating the investment required to make in-play betting a reality. But here’s the thing, today the stakeholders are in a money grab for the lateral movement of capital from the illegal and offshore markets to the regulated geographies. The only sports fans that will have a punchers chance to make money wagering in a traditional sense are ones that do it aggressively today and leverage algorithms and data sets to give them an edge against the house. So where is the upside for the sports gaming industry?

 

In order for the U.S. sports wagering “handle” (total amount wagered by fans) to swell from the conservatively projected $80B to north of $200B by 2023, a significant spike in new players is required. This means that consumers who are used to Amazon same-day delivery and making scooters start with an app for a dollar, will need a betting experience that is simple, frictionless and highly engaging. FanBeat’s live-action game, that aggregates scores across predictive-play and trivia questions, is just that type of simple and engaging experience that appeals to the casual fan and has the potential to materially impact participation numbers for U.S. sports betting. Stay tuned as FanBeat delivers our own unique flavor of sports gaming to the U.S. market as legalized wagering opens up and begins to gain critical mass.

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Live-Action Gaming Is Coming

The past decade has seen an incredible transformation in what may best be described as entertainment-on-our-own-terms. From smartphones and tablets to time-delayed DVRs to digital music and video services to streaming of live programming, the trend in innovation has been to give consumers almost unlimited entertainment choice on what, when and where. Phrases like unbundled, cord […]

The past decade has seen an incredible transformation in what may best be described as entertainment-on-our-own-terms. From smartphones and tablets to time-delayed DVRs to digital music and video services to streaming of live programming, the trend in innovation has been to give consumers almost unlimited entertainment choice on what, when and where. Phrases like unbundled, cord cutter and over-the-top have entered the media and entertainment vernacular as companies engage in hand-to-hand combat to capture eyeballs and a share of the new consumer wallet.

Sports entertainment has experienced its own unique transformation with the explosion in ancillary content wrapped around the live sporting events.  Social media, fantasy sports, digital-only content properties like Bleacher Report, and specialized programming like NFL Red Zone have all served to draw more overall interest to sports. But this hasn’t always translated to higher consumption of the actual games. Our media partners refer to this effect as the 4-minute fan challenge. They have more viewers for most of their sports programming than ever before; the viewers are just watching less, because stats, highlights and commentary are widely available on their own terms.

Viewed through this lens, the question becomes, “How do you bring the consumer back to the live event, the live game, where we are asking them to consume content on our terms?”. This is an important question for media companies, leagues and teams as the variety and flexibility of entertainment choices only continues to grow.

At FanBeat we believe there’s a clear answer: You make the viewers, the sports fans, part of the game. FanBeat is making it a reality for live sporting events, while innovators like HQ Trivia are making it a reality for other types of live events like their special ‘The Voice’ game back in May.

Across our programs, we’ve demonstrated that fans playing-along on FanBeat watch 80-120% more of the live event because now they have a stake in the action. And with the imminent changes in sports gambling laws, Live-Action Gaming becomes even more interesting and exciting to American adults as free-play-for-prizes yields to pay-to-play-for-cash. FanBeat gives our player our player community a chance to “predict and win”. Here’s a prediction of our own. Live-Action Gaming is on its way to sports venue and living rooms around the country.

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Golf Channel and Callaway Transform the Viewing Experience

We are proud to be working with two innovative partners in Golf Channel (NBC) and Callaway as we take a big first step in transforming the way golf fans enjoy watching live golf action on TV. How many players will break par today? Who will hit it closest to the pin on the long par-three […]

We are proud to be working with two innovative partners in Golf Channel (NBC) and Callaway as we take a big first step in transforming the way golf fans enjoy watching live golf action on TV.

How many players will break par today? Who will hit it closest to the pin on the long par-three 17th? Henrik Stenson with a 20 foot putt for eagle – will he make it? Golf viewers can now play along and get in on the action, competing for more than $60,000 in Callaway equipment prizes. And if any player correctly answers all questions in a single round, he/she wins $1,000,000 (or a share if multiple players ace all the questions).

What’s the value to Golf Channel and NBC? We’ve now proven across more than 300 live sporting events that viewers playing a FanBeat Challenge watch more of the action – significantly more. And that translates directly to ratings and more advertising revenue across the property.

What’s the value to Callaway? Callaway has title sponsor branding on the most innovative play-along experience in sports and controls all the advertising inventory within the game – interstitial images and videos; branded questions; featured prize board products; and actionable promos. Callaway is able to create a unique dialogue with golf fans on the mobile device during the excitement of a tournament, amplifying the investment they are already making in the linear programming and in other digital assets.

We are looking forward to launching future national programs with other media, league and brand partners, but right now we are very excited and focused on making Callaway’s $1 Million FanBeat Challenge a highly engaging experience for golf fans and a valuable activation for our partners, Golf Channel and Callaway.

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