Technology central to Braves’ innovative approach

 

 

FanBeat is revolutionizing the way fans watch sports with real-time mobile gamification that lets fans play along while cheering on their favorite teams. It’s only fitting that we’ve partnered with the Atlanta Braves, named by SportsTechie as the most tech-savvy organization in MLB.

Members of the FanBeat team got a tour of SunTrust Park last Friday. (From left) in the picture above is FanBeat senior game producer Andrew Vogel, Braves coordinator of partnership services Laura Guest, Braves director of digital Greg Mize and FanBeat chief technology officer Mike Richards. In the pictures (from left) below are the BravesVision scoreboard in centerfield, the infield and the Delta out of town scoreboard in left field.

The opening of the new Braves stadium and The Battery Atlanta, the surrounding area around the park, is exciting from both a baseball and technology perspective. When SunTrust Park was built, the Braves’ mission was to offer fans the most technologically-advanced gameday experience not only in MLB, but in all of professional sports.

That starts with connectivity. SunTrust Park boasts 200 gigabits of Comcast Internet bandwidth, which is enough for over 41,000 fans to post a selfie to Instagram simultaneously at first pitch. This high-speed connectivity is delivered through over 250 miles of fiber-optic cable laid throughout SunTrust Park and The Battery Atlanta.

The Braves are also encouraging a “mobile-first” mindset, asking fans to purchase parking passes and access their tickets through the Ballpark app, then use Waze to navigate directly to their parking lot.

Also located within the MLB.com Ballpark app, you’ll find Braves FanBeat. After our 2016 test season at Turner Field, we are looking forward to an even bigger 2017 at SunTrust Park. Fans will love the way the game gives them a chance to play along in real-time with the action on the field and compete to win awesome prizes courtesy of the Braves and the exclusive Braves FanBeat presenting sponsor, Georgia Lottery.

Like the Braves, we’re hoping to make a little history of our own this season.

 

 

 

 

Share:

facebook icon twitter icon