As more states contemplate legislation to bring legalized sports wagering to their constituencies, varying strategies are forming on how gaming operators can build a qualified player database so they will have an active audience when the doors to the sportsbook open or mobile sports betting goes live. FanDuel and DraftKings are demonstrating the value of a qualified player database by their market leadership positions in New Jersey Online Sports Betting revenue. Through the first two months of 2019, FanDuel and DraftKings’ combined $23M represent over 80% of the total revenue generated in the state, a testament to their investment in building players through Daily Fantasy Sports (DFS) and now cross-walking them into mobile sports betting. But possibly more concerning to the traditional casino companies is the dramatic 58.7% increase in online casino gaming revenue (table games, slots, etc) reported by DraftKings in New Jersey for February: https://www.onlinepokerreport.com/36114/draftkings-casino-nj-success
DraftKings, and soon FanDuel, are squarely setting their sights on continuing to disrupt the casino industry, by building a mobile-first customer base.
The need for player acquisition has created a new gaming category in which FanBeat is squarely planted. “Free-to-Play” or “FTP” or “F2P” enables sports fans to play games that have a wagering feel without any consideration (aka have to pay an entry or place a bet), but still compete to win prizes or even large cash amounts for quality performance.
It has been widely reported that gaming operators see “In-Play” wagering, bets placed on activities that are happening during a game, as a huge revenue opportunity. Sports leagues and teams agree, and will benefit from not only the additional fan engagement “In-Play” will deliver, but will be able to monetize official data feeds with gaming operators so they can dynamically adjust betting lines during games. With FanBeat’s unique live-action game production platform, fans can enjoy a F2P experience that provides teams, leagues, media companies and gaming operators the fan engagement benefits of “In-Play” wagering, but across a national footprint, not just in those states that offer legalized sports gambling.
Keep watching for more great FanBeat programs as we expand not only our client list, but add new game experiences to the portfolio.