As of today, nearly 25% of the states in the union are operational with legalized sports wagering. The flavors run the gamut from “brick and mortar” only; to mobile, but requiring on-site registration and funding; to full mobile functionality with the ability to fund from your fan cave (as long as your fan cave is in a state that allow it like New Jersey or Pennsylvania).
A consistent player acquisition strategy for gaming operators is the release of Free-to-Play or “F2P” offerings in partnership with teams, leagues and media companies, enabling sportsbooks to cast a national net since games with no player consideration are legal in all 50 states. Since our discussion of the topic in the spring, some examples include: FoxBet launching its “FoxSports Super6” for the NFL and College Football; NBC Sports Predictor App adding the NFL “Sunday Night 7” to it’s portfolio joining Predictor App contests for PGA TOUR Golf, NASCAR and the Premier League; and Turner Sports/NBA Digital currently providing fans “NBA Pick ‘Em” games in partnership with FanDuel and BETMGM. All of these games have a similar ask of the fan – answer a group of questions prior to the game (or maybe at halftime) and see if your prognosticating skills are better than most for a chance to win cash and prizes.
Sports wagering pundits offer that over 70% of the number of bets placed occur in-game, so it seems the next material impact to fan engagement will be a real-time F2P UX that delivers predictive play questions with context and controls the timing so that players, regardless of whether they are in-venue, on their couch, or streaming the game on the train commute home, can answer questions during breaks in the action. Fans will want to feel they are interacting with the live content and enjoying game play that is additive to their viewing experience.
At FanBeat we believe we have cracked the code on a superior real-time player experience. Be on the lookout for more national programs in 2020 featuring our unparalleled live-action challenges in partnership with the world’s best blue-chip brands, media companies, teams and leagues.