FanBeat Powers NBA All-Star Weekend

We are proud to be powering the NBA Pick’Em All-Star Edition, presented by AT&T – 3 live-action FanBeat games across All-Star Weekend covering Rising Stars on Friday night, All-Star Saturday Night, and the 69th NBA All-Star Game on Sunday night.

The NBA is offering more than 150 prizes across the games including money can’t buy experiences like “meet the all-stars”, “skills challenge dry run”, “welcome a draft pick”, and “courtside seats to the 2021 All-Star Game”.

With the NBA’s integration of question and leaderboard content into the broadcasts for the three events, the NBA is fully leveraging the power of the FanBeat platform to drive fan participation and viewership. We are very excited to not only gamify the weekend’s action on the court in real-time but also gamify other engaging fan content like the musical acts and celebrities spotted in the venue.

The NBA and AT&T have also embraced FanBeat’s power as a storytelling platform. Look for 6-second video shorts from AT&T  produced exclusively for this gaming experience and sprinkled throughout the game play.

Hope you’ll check out the NBA Pick’Em All-Star Edition. 12 pre-game questions across the 3 weekend events are already live and available to answer now!


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