With the coronavirus pandemic it’s an unprecedented time in our country’s history, and certainly in sports history, as leagues and teams try to navigate returning to competition while keeping players, coaches, staff and fans safe. The easiest decision would be to shut it all down and try again in 2021, but sports is a huge part of our country and culture as we attempt to reclaim some normalcy in our lives. And so those of us in the sports business struggle forward to offer some safe entertainment to fans who miss cheering for their favorite teams and players.
At FanBeat we have become very creative during this turbulent time by offering new game types and new business models to support our team, league, media company and big brand partners. Without fans in the stands, FanBeat offers our partners a play-anywhere game and unique ownable assets that allow our partners to engage fans in the living room. Trail Blazers Beat the Buzzer, presented by Toyota, is just one example of a partner delivering a new engaging fan experience while bringing innovation to a valued sponsor.
During this time of no fans in the stands, FanBeat has targeted a direct message to sponsor sales organizations that are normally selling in-venue assets – a FanBeat activation can generate new sponsor revenue or fulfill a make-good with an existing sponsor, all while giving fans a fun new competitive, prize-based game. In this brave new world of sports, we are all challenged to think differently and meet our partners and customers where they are at the moment – all while knowing it could all change overnight!